Our challenge was to take Italian beer brand Peroni Nastro Azzurro from unknown European lager and turn it into Australia’s most popular international beer. By leveraging Italian style to our designs we aimed to make the brand more aspirational to the Australian market. Peroni Nastro Azzurro is Italian Style in a bottle. Objective achieved. From an unknown beer brand to marketing dominance, Peroni is now Australia’s number two Premium International Beer, outsold only by Corona.