Ferrero Christmas

Ferrero Rocher has always been a Christmas day tradition but the brand wanted to be part of the festive build-up throughout the entire month of December. So, we built an online guessing game, containing 3D wrapped interactive ‘presents’ which you could twist, shake and see from every angle before making your guess.   Throughout the month of December, we gave away 300 luxury gifts, each progressively more extravagant the closer to Christmas we got.  The campaign ran online, out-of-home and on TV, with over 20,000 people collectively getting involved in the campaign.